ATARI INC. – BUSINESS IS FUN
New book commemorates the 40th anniversary of video game industry’s first corporate
titan and the history makers behind the company’s success.
New York, New York - June 27, 2012 -- Today, people ask, “Do you play video games?" but in the 70’s and 80's,
people asked, “Do you play ATARI?" The noted video game historian team of Marty Goldberg and Curt Vendel
answer that question and more in their book, ‘Atari Inc. – Business is Fun’ - a definitive look at the origins and 40
year history of the very first video game industry icon, Atari.
Over seven years in the writing, ‘Atari Inc. – Business Is Fun’ is the TRUE, unvarnished accounting of a brand that
became not just a household name, but a cultural phenomenon. Available now for pre-sale via the book’s web site
), Amazon.com will start fulfilling orders beginning July 27th.
“Our intent was to focus on the behind-the-scenes stories from the people who worked there," said
Goldberg. "’Atari Inc. – Business Is Fun’ goes beyond facts and figures – we wanted to give readers an unparalleled
look into what it was like to work at a place that created fun for a living as told by the people who were responsible
for Atari’s success."
Goldberg and Vendel joined forced to compile hundreds of hours of interviews and thousands of original Atari
documents they’d acquired, condensing it all into a 300+ page tribute to the founders and employees who created
the Atari legacy. ‘Atari Inc. – Business Is Fun’ encapsulates every element of what it was like to work at one of the
worlds most influential and innovative electronic entertainment companies of all time.
Vendel elaborates, "Most people associate Atari with the company logo, video games like ‘PONG’ and how
revolutionary the company was by bucking the ‘Big Blue’ mold, letting people show up to work in jeans and
sandals, but the public at large was never exposed to the hearts and souls that created the company. This book will
dispel… and maybe also ‘confirm’ numerous rumors by giving readers that front row, first person experience.”
‘Atari Inc. - Business Is Fun’ also offers an unparalleled look into the inner workings of what it was like to work in
Silicon Valley in the 1970’s and 1980's… and to do that at the most outrageous, innovative company of its time… a
company whose sole intent was to create FUN for a living!
About The Authors:
Martin Goldberg: Video game programmer and industry writer veteran of 13 years, former site director of IGN/
GameSpy's 'ClassicGaming.Com,' freelancer for Retro Gamer magazine, co-founder of the Midwest Gaming Classic
(one of the largest electronic entertainment expos in the United States), co-founder of the Electronic Entertainment
Museum - E2M (a non-profit archive preserving the history and artifacts of the video game and home computer
industries), member of the International Game Development Association's (IGDA) Game Preservation SIG (a
community for those interested in digital game preservation and history).
Curt Vendel: Entrepreneur, founder and CEO of Bidiots! (former online auction site for video game artifacts),
founder and CEO of Awesome Arcades LLC (former manufacturer of home arcades), former IT Systems Engineer,
self-taught Electrical Engineer, historian, founder and curator of the Atari History Museum, valued resource
for Atari insight and archival information by Atari, SA., Atari Interactive, numerous research institutions, trade
publications and entertainment magazines, television networks and movie studios. Vendel holds a BS in Computer
FOR MORE INFORMATION:
Book preview: ataribook.com/chapter1preview.pdf
Web: ataribook.com Facebook: facebook.com/syzygycompany
EDITORS: For review copies or interview requests, contact:
Loni Reeder, Publicistloni@lonireeder.com
555 Bryant Street, Suite 362
Palo Alto, CA 94301-1704 USA