A keen systems designer, Joe joined Atari in his late twenties as a manager of OS software, departing in 1984 to pursue other opportunities in the field of computing. He would return to the videogames industry as VP of product development at Epyx in 1987, before moving on to found Tidemark Corporation in 1989. He joined Sega of America in 1992, where he was senior VP of research and development. In this role he oversaw hardware development from the American branch, and became known as “the father of the 32X” as he took over the project from Japan. He was a founding member of Segasoft, a company spun off from the main enterprise, before leaving to in 1997 to join former Sega of America CEO Tom Kalinske at Knowledge Universe. In later roles he worked for Linden Labs, creators of the Second Life virtual world software, and Sportvision.
Joe passed on July 27th, 2014. Our thoughts are with his family and friends at this time. His family has set up a memorial page, where friends and colleagues may share their memories.